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Product Design Fail

Posted Jan 14, '13 at 9:33pm

Freakenstein

Freakenstein

9,242 posts

Moderator

Let's do some Graphic Design 101 teaching today. First specimen is:

http://www.quakeroats.com/Libraries/Products/popped-Choc-Detail.sflb.ashx

First thing they screw up: what the product is. They advertise the flavor with giant slabs of chocolate, but in an itty-bitty corner at the top, they show the actual food. This would infuriate me as a child wanting exactly THAT with a healthy mix.

Second thing: If you're going to advertise a chocolate-flavored product, make sure the font doesn't accidentally imply "Pooped". By raising the top of the O, you are fixed to the top of the word, not paying attention to the bottom.

 

Posted Jan 14, '13 at 9:46pm

Salvidian

Salvidian

4,299 posts

Nothing needs to be said.

It doesn't contain anything extraordinarily bad, but it's a big image and I don't feel like resizing it.

 

Posted Jan 14, '13 at 9:50pm

pangtongshu

pangtongshu

9,704 posts

They advertise the flavor with giant slabs of chocolate, but in an itty-bitty corner at the top, they show the actual food. This would infuriate me as a child wanting exactly THAT with a healthy mix.


The job of the designer is to create a design that would get people to buy the product. The large chocolate slabs are deceiving..but give the product an image of being really chocolatey...which a child would really want..being a child and all. The child would get upset finding out that it isn't real chocolate..but, they've then spent the money for the product
 
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