I noticed a feature quest so i clicked it. Then I had the idea that maybe once you complete a featured quest you get 1 brand new Armatar. This can be delivered right away once you complete or you can ask a mod in the News, Feedback, and Suggestions part of the forum to have your own new Armatar.
It would be cool to award Armatars for completing Quests. I don't want to jump the gun or anything, but I would guess that there is already a feature being built that's similar to this.
