I think he's talking in context to kong, as the level up's there are from forum and game activity.
No, we have a milestone of AP thing goin' on, and AG was wanted to be 100% original. Meaning we don't wanna copy Kong, NG, AddictingGames, or any other site that hosts games/videos/both.
It's the game makers decision to make an acheivment for a game, too.