Yes it is very high quality and special in that sense but when I see a Koenigsegg I see an amazing car with amazing engineering and design... but when I see a Lambo it just has (and I hate this term so I'm sorry :P) an "X Factor" they are magical things. Though perhaps it is because Koenigseggs (I would put Pagani zondas in the same caregory) are relatively new so they don't have the legac of years gone bye.
I'd have to go with Ferrari. Lambo's are nice but I think they've become to much about style and status. Im not saying that Ferrari isn't about style and status, they just seem like less of a lime light hog.
Lamborghini has the awe factor that Ferrari can't hold. Lamborghini has style with speed and power with quality and precision engineering. Powerful V12 and V8 engines with superb aerodynamics makes Lamborghini top Ferrari.
Okay, think about this, Ferrari may make similar cars, but do they make tractors?
Lamborghini Tractor
Ferrari, You Mess With The Bull, You Get The Horns!