Merits are worth twenty-five AP, not twenty. And you don't send them, you get rewarded with one if a game comment you wrote is worthy of a merit, or if you win a contest within the forums that rewards a merit to the winner. Read this guide for more details.
It's possible. Just leave a good review for a new flash game, then you might get rewarded with a merit. I've gotten two from doing that, and I didn't expect for my comments to receive merits.
Seeing that there aren't many active moderators on the site currently and that the merit expectations are high, it is pretty difficult. You're gonna have to write an excellent review. Click on that link in my first post then read if you want a good explanation.