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EA/Microsoft YouTube Scandal

Posted Jan 24, '14 at 12:12am

pickpocket

pickpocket

6,022 posts

Recently, both EA and Microsoft/Machinima have been caught paying YouTubers to speak positively about their products. EA's deal was that the YouTuber makes 10 per a thousand video views, and all they had to do was say good things about EA's products (Battlefield, Need for Speed, Madden, ex), not focus on glitches or bugs within the games and to keep the deal secret. Microsoft's was very similar, only differing in the product (the Xbox One) and the price (3-5 dollars per thousand views). Here is a video that explains it a little bit more in-depth
So I'm curious, how does think make you feel? Will this affect you and your purchasing of games/consoles? Do you consider this to be a big deal, or is this just another one of those common, shady advertising methods that no one cares about? Me personally, I don't like how these companies are taking advantage of YouTubers who need a few extra bucks. It isn't fair to us, the consumers, as most of us look from as much information as possible for buying it and now a large portion of that could be fake.

 

Posted Jan 24, '14 at 12:37am

Devoidless

Devoidless

3,838 posts

If the content creators clearly state that they are being reimbursed for their opinions, I have no issue with it. I mean, I do. Yet from a 'Are they allowed to do this?' standpoint, it's fine.
The issue is that, apparently, a majority of the content creators are not doing that. To take it even further, apparently one contract (complete with a NDA) explicitly instructs content creators to not mention the deal. That goes against US law that the FTC set up just to prevent this sort of shady back-alley deal making.

 

Posted Jan 24, '14 at 12:38am

CherryCoke360

CherryCoke360

415 posts

Whoa.. This is a scandal?

Randall Peralta
1 hour ago
COMPANIES PAYING FOR ADVERTISING AND POSITIVE INFLUENCE?!?! WHOA IT'S ALMOST LIKE PEOPLE THINK IT IS NEW.


I agree with this really loud youtube comment on the video.How different is it from regular advertising?
 

Posted Jan 24, '14 at 3:32am

Devoidless

Devoidless

3,838 posts

I agree with this really loud youtube comment on the video.How different is it from regular advertising?

As seen in the post right above yours:
...apparently one contract (complete with a NDA) explicitly instructs content creators to not mention the deal. That goes against US law that the FTC set up just to prevent this sort of shady back-alley deal making.
 

Posted Jan 24, '14 at 3:35am

Devoidless

Devoidless

3,838 posts

Sorry, forgot the link and pertinent quote in my notepad.

The FTCâs Endorsement Guides: Being Up-Front With Consumers

For example, advertisers are advised that using unrepresentative testimonials may be misleading if they are not accompanied by information describing what consumers can generally expect from use of the product or service. In addition, the Endorsement Guides let endorsers know that they shouldnât talk about their experience with a product if they havenât tried it, or make claims about a product that would require proof they donât have. The Endorsement Guides also state that if there is a connection between the endorser and the marketer of a product that would affect how people evaluate the endorsement, it should be disclosed.
 

Posted Jan 24, '14 at 11:19am

xeano321

xeano321

3,136 posts

Knight

The Endorsement Guides also state that if there is a connection between the endorser and the marketer of a product that would affect how people evaluate the endorsement, it should be disclosed.


OOOohhh. The legal problems.
 

Posted Jan 24, '14 at 4:42pm

PauseBreak

PauseBreak

320 posts

If you think EA and M$ are the only companies who do this...you're in for a wide awakening to life.

 

Posted Jan 24, '14 at 4:47pm

Devoidless

Devoidless

3,838 posts

If you think EA and M$ are the only companies who do this...you're in for a wide awakening to life.


I'm so glad you're contributing to the conversation and not all at posting meaningless garbage here. It's apparent you've read over all the posts and pertinent linked articles. Such a succinct, educational and enlightening post!
 

Posted Jan 25, '14 at 12:13am

pickpocket

pickpocket

6,022 posts

I agree with this really loud youtube comment on the video.How different is it from regular advertising?

I thought the same for awhile too until I realized its kinda illegal, as stated above. The problem I have is that the youtubers claim that the positive things they are saying are what they think, when in reality they are simply trying to make more money. The reason this is different from other forms of advertising is because while watching a video you could be unaware that this was an add. Commercials using athletes and movie stars and very clear and open, literally screaming "this is an add!". YouTube isn't like that.
If you think EA and M$ are the only companies who do this...you're in for a wide awakening to life.

Nothing in my op suggests that I am unaware that this is common. The fact that this illegal form of advertising is common does not make it anymore legal as well. This is a current bit of news for the gaming community and is unrelated to any other instances that have happened.
 

Posted Jan 25, '14 at 12:28am

Drink

Drink

1,654 posts

well they can say all the positive things they want, im still not buying an xbox one for a couple years. and ea only has a few good games imo and thats the skate series

 
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