Christmas. It's always Christmas. StarcraftII is the exception, because they didn't need Christmas to get a lot of sellers. They keep saying they will push it to early next year. Nope. Christmas. That's how you economically get the most out of everyone. Blizzard Entertainment is like that. They are economic monsters that control one of my favorite game series.
Oh, and if they contract STEAM to have their games poisoned by this virus, they can kiss my left patootie and make the right one jealous.