Ok for example, I start by saying,"Unfortunately there was a giant evil pillow on the the loose; then the next person would say...Fortunately I had a knife with me and stabbed a hole in it"
Ok lets start. Unfortunately I was being chased by an elephant...
Unfortunately, you pointed it out to them. And these alternate universe people have the "kill the messenger" mindset. Only, it's "be mad at the messenger" because they think killing people is rather extreme.
Unfortunately, every thought is a universe in itself. So technically, we're in endless amounts of universes. Picture a world full of clowns. Everyone that just read this post created a new universe with a world full of clowns.