Depends on if we are going off of every part of their stories, including comics, cartoons, and movies, or just the recent movies.
If it's just the recent movies then I have to go with Iron Man, but if we are including everything then Transformers definitely has my vote. The full story behind them, coupled with the cartoons and everything make it a more inclusive and better story in my opinion. Although I was disappointed by the recent movies. They were a bit ridiculous and really the best parts were the special effects and the parts where Megan Fox was on screen but not talking